Size matters!

we always knew it ...


United Optics

TV Commercial

The ARTFABRIK’s CGI- / VFX-team aided in bringing this spot to life, ensuring the sunglasses felt as realistic as possible.

In collaboration with the agency Hafzoo, and krost-audiovisual we animated and composited a CG sungluss into the scene, concentrating on light direction and distance. Through numerous versions and iterations of the reflections and shadow we found the best possible solutions to work for the edit."