Echo am Freitag

Cinema advertising

The tyrolean publishing company Echo has launched a brand new magazine called "Echo am Freitag".
This weekend edition focuses on job opportunities as well as property advertisements.

The artfabrik's CG department produced a commercial for the regional cinemas.

The commercial stars a goldfish who is trapped in a wine glass and dreams of a more comfortable home.

After getting in touch with the magazine and finding a new place to stay, he is now enjoying his life in a spacious bowl.

The spot is a full-cg animated piece. The animations and renderings were done in maya. The fluid simulations, when the goldfish jumps into the water, as well as the bubbles, are realflow simulations.