AustriAlpin just released their new innovative karabiner 'fifty:fifty'.
Their newbie has two identical compartments that open and close with a sliding spring-loaded clip. The new mechanism allows the user to open either the lower or the upper compartment.
To illustrate this innovation the advertising agency ACC (Agentur für Creative Communication) came up with this treatment.
They wanted to show the new product "fifty", as a young agile hero character, everyone would enjoy.