STEINBACHER

Mr. Freeze

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Steinbacher

Mister Freeze

It was time for an update of their famous design “Mister Freeze”. That’s why Steinbacher Dämmstoff Gmbh instructed our friends at impalawolfmitbiss to revise the whole campaign.

The briefing included a teaser animation for the national television networks and that was when we came into play. We had the pleasure to transfer their print designs into a moving sequence.

Shot breakdown

We did a set extension by reconstructing the scenery from the collage in 3D. Once the base geometry was laid out, our team had to re-project the designs and fill the occluded missing parts with procedural textures.

We then animated a CG camera, rendered out the sequence and added some effect layers – dust, ice, particles – to the final shot.